To provide a platform for the academicians, researchers and practitioners of mountaineering, eco-tourism and hospitality to meet and share their views and experiences in their relevant fields.
To figure out opportunities and challenges in promoting sustainable mountaineering, eco-tourism and hospitality in the country in general and Gilgit-Baltistan in particular and hence make concrete recommendations to develop tourism industry in the country .
Bring to the lime light the natural and cultural heritage of Gilgit-Baltistan.
To identify excellent profitable eco-tourism projects that would deliver positive benefits to local communities
To introduce applications of web-based marketing tools in mountaineering, tourism and hospitality industry.